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  1. Overview
  2. FOG RALLY 2023
    1. Registration and Information
    2. Hotel
    3. Events
  3. Sticker Requirements and Process
  4. Refunds, Cancellations & Insurance
  5. Sponsorship.


The FOG RALLY is an iconic destination road rally encompassing social events and fundraising activities. It is produced by the Ferrari Owners Charitable Foundation (FOCF), a 501 (c) (3) public benefit corporation. Each year one or more non-profit organizations are selected to be beneficiaries.  Registration and Sponsor fees are fully tax deductible.

Any person possessing a legal driver’s license and owning or leasing any Ferrari vehicle properly registered and insured in any state or country may participate in the Rally. Family members and friends of the primary driver may participate as ‘co-drivers’.

The FOG RALLY is for Ferraris only.

The FOG RALLY is NOT a race or competitive event, and neither time nor speed are factors. The FOG RALLY is designed so that all participants have the time to enjoy the drive and scenery, show off the wonderful cars, and most of all, arrive at the destinations safely and relaxed.

Drivers on the FOG RALLY are expected to follow all applicable laws, without exception. In addition, Drivers are expected to practice proper road-etiquette and recognize their responsibilities as representatives of FOCF, our Sponsors, and our Charity Partners while participating in all FOG RALLY events.

Every Driver and every participant (i.e., co-driver, guest) must sign the FOG RALLY Waiver in order to participate in the Rally using the DocuSign application. There are no exceptions.

We welcome Drivers from outside of the Bay Area and can make referrals for shipping, storage and service. All arrangements and associated costs are the responsibility of the Driver.

Each year the Rally Committee develops a carefully crafted route to ensure the maximum enjoyment of all participants. The destination of the Rally will be announced prior to registration, but the details of the route are not shared in advance. The Rally route is one-way, from the departure point in the Bay Area to the destination. At the Rally Launch Breakfast, Drivers will receive a printed Driver’s Handbook with maps and detailed driving instructions as well as access to the route on a mobile application. It is the Driver’s responsibility to plan their route back to his/her home from the Rally destination.

There will be a support vehicle on the Friday drive to the Rally destination and the Saturday drive at the destination.  No major repairs will be done to cars during the Rally.  In the case where the car is inoperable, it is the Driver’s responsibility to arrange for the repair and/or shipment of their car to the destination of their choice.

The FOG RALLY is not weather dependent.


a) Registration and Information

Registration opens on April 1 and closes, this year, on July 31. Registration is on a first-come, first-served basis.  Once we reach 50 registrations, interested Drivers will be placed on a waiting list.

  • Registration Fee:
    o $6,000 for two (2) persons in one car in one room allocated from our hotel block*
    o $4,500 for a solo driver in one room allocated from our hotel block*
    o Additional passenger/guest is $1,800**
  • Late Registration (after July 31st: Accepted on a case-by-case basis, if there is space available.

*Hotel accommodations and costs are not included in the Registration Fee and are the responsibility of FOG RALLY registered Drivers. Reservations must be made directly with the hotel. Hotel information will be provided upon completion of registration.
**Rooms for additional passengers/guests or co-drivers are not included in our hotel block and reservations must be made separately with the hotel.

The Rally registration fee is tax-deductible to the full extent of the law.

The Rally registration fee for Driver and Co-Driver (two persons in one car and one room allocated from our hotel block*) and Driver-Only (one person in one car and one room allocated from our hotel block)* includes:

  • Events and Activities
    o Pre-Rally events (i.e., social events, orientation, stickering parties)
    o Special Events

    • Gala & Fundraiser with full bar and fine wines
    • Wrap Party with hors d’oeuvres and fine wines

    o Rally Activities (optional)

    • Day One driving engagement activity
    • Make-A-Wish Meet and Greet
    • Saturday Morning Drive – scenic group drive
    • Ferrari Test Drives
    • Group social activities (supplemental fee be required)
    • Discounted spa services
    • Special evening activities
  • Meals (Two breakfasts, one lunch, two cocktail parties with full bar and/or fine wines, three dinners with full bar and fine wines)
    o Gala & Fundraiser, cocktail party, three course dinner, full bar and fine wines
    o Day One breakfast, lunch, cocktail party with full bar, and dinner with full bar and fine wines
    o Day Two cocktail party with full bar and dinner with full bar and fine wines
    o Day Three breakfast
    o Wrap Party with hors d’oeuvres and fine wines
  • And More …
    o Rally sticker kit
    o Rally logo wear and credentials
    o Rally Handbook (with Driver and Co-Driver information and turn-by-turn instructions)
    o Rallista mobile app for optimal route directions, updates and real-time connection with other drivers
    o Bespoke Sponsor welcome gifts
    o Photographs, photo book, and video (TBD)
    o Support vehicle
    o Additional room night on a first-come, first-served basis; hotel accommodations and costs are the responsibility of the Driver

Yes; follow the link to register.  If registrations become available, they will be allocated based on your place on the waitlist as determined by the time and day you made your deposit. If you want to be included on the waitlist you must make a $2,000 deposit with these conditions:

  • If we are able to make a registration available to you, your deposit will be applied towards the registration fee.
  • If we are not able to make a registration available to you, we will return your deposit or upon your written request, convert it to a fully tax-deductible donation to FOCF

To ensure everyone’s health and safety, we are closely monitoring all COVID requirements, restrictions and mandates and will follow all pertinent guidelines in place at the time of the Rally.

b) Destination Hotel

Tenaya at Yosemite is much more than a hotel; it is a destination resort. The rooms are spacious and comfortable in this award-winning AAA Four-Diamond property, and for your enjoyment – in addition to all that Yosemite National Park has to offer – there are pools and a spa. We have negotiated special pricing for a block of rooms for Rally participants for Friday, September 8 and Saturday, September 9. There is also an option to stay over on Sunday, September 10 at the Rally rate on a limited first-come first-served basis. We have also negotiated special pricing for the use of the spa!

Upon completion of your registration, you will receive information on how to make your hotel reservations and receive the special pricing which will be available until August 10, 2023??  Please do not call the hotel prior to receiving this information.

No. Only one room is allocated in our discounted room block for each Rally registration.  However, you can book additional rooms, room upgrades, and additional nights directly with the hotel outside of our discounted room block.

All participants must carry their luggage with them or make other arrangements.

c) Schedule and Itinerary

July – August:  Special Events (i.e., stickering parties in Marin, San Francisco, Peninsula/South Bay, online orientation, invitation-only parties). Specific dates and locations to be determined.

Thursday, September 7: Gala & Fundraiser at the Presidio in San Francisco. See more details in d) Events below.

Friday, September 8: Launch Breakfast at Filoli Historic House & Gardens , Friday Rally Lunch & Make-A-Wish Meet and Greet —  We start this day with a breakfast and Driver’s Meeting.  We then proceed on a carefully curated route on selected ‘Ferrari-friendly’ roads through iconic scenery to our destination at Tenaya at Yosemite.  We will stop mid-way for lunch and a Meet and Greet with Make-A-Wish kids and families. Locations for breakfast and lunch to be determined.

Friday, September 8: Cocktails and Dinner at Tenaya at Yosemite — We will first enjoy cocktails with a full bar and fine wines on the terrace with the natural beauty of Yosemite in the background. We will then move inside for a three course dinner with fine wines and a short program.

Saturday, September 9: Special Events at Tenaya at Yosemite (i.e., morning drive, Ferrari test drives, Yosemite activity and more) — This is a day for Drivers and Co-Drivers to choose among a variety of planned activities and services available onsite. All of these activities are optional however some will require pre-registration.

Saturday, September 9:  Cocktails, Dinner and Party/ Celebration at Tenaya at Yosemite – We will come together again for cocktails with a full bar and fine wines on the terrace or in the redwoods and then enjoy a special themed dinner.  More information will be forthcoming.

Sunday September 10: Farewell Breakfast and Special Events (i.e., Ferrari Test Drives) at Tenaya at Yosemite – We will culminate our weekend with a buffet breakfast which will allow Drivers and Co-Drivers to leisurely connect before heading home.  And there will also be an opportunity for final Ferrari Test Drives and conversations with the Ferrari Silicon Valley team.

Saturday, October 7:  Wrap Party at Ferrari Silicon Valley — See more details in d) Events below.

d) Events

The Gala & Fundraiser is the kick-off event of the Rally. It is an exciting night dedicated to raising funds and awareness for our beneficiaries,  acknowledging those who have made the Rally possible, and renewing old friendships as well as starting new ones. The event includes: opportunity to view splendid Rally Ferraris staged in their Sponsor livery while enjoying a wine and cocktail reception; step-back photographs; a sumptuous 3-course dinner; recognition of our Sponsors; an inspiring program with guest speakers; and engaging fund-raising activities.

The Gala & Fundraiser is open to the FOCF Community as well as members of the public. Rally Drivers and Sponsors may also invite guests. All guests must have a ticket.

For Rally Drivers and Sponsors, Gala & Fundraiser tickets are included in their fees. Tickets for guests are $450 per person and are non-refundable. However, upon written request prior to the event, the cost of unused tickets purchased may be converted to a donation to FOCF, tax-deductible to the full extent of the law.

The Wrap Party is a special event for Rally Drivers and Co-Driver, Sponsors, invited guests and our Charity Partners. This event is typically within one month after returning from the Rally destination. It combines celebration and giving and is the culmination of the Rally experience  This is an opportunity to come together to share Rally experiences, view Rally photos and premier the Rally video, participate in the presentation of our donation checks to our Charity Partners and hear directly from them. This year’s venue will be the state-of-the-art showroom of our Presenting Sponsor, Ferrari Silicon Valley.

There is no dress code however we do provide information about ‘recommended attire’ once we have confirmed all of the activities and events. Formal wear is recommended for the Gala & Fundraiser. For Day One  (Friday) morning and drive, participants are encouraged to wear their Rally logo gear. For Day One and Day Two (Friday and Saturday) dinners recommended dress is determined by whether it is an indoor or outdoor location –  if indoors or in a structured outdoor setting such as a hotel patio, typically cocktail attire or smart casual is appropriate; and if outdoors in a more natural setting, comfortable layers and appropriate footwear are recommended. For the Wrap Party cocktail attire is appropriate.

Either a limited or full bar is provided at the Gala & Fundraiser, Day One (Friday) and Day Two (Saturday) dinners, and at the Wrap Party. We do not host alcoholic beverages at any breakfast or lunch. Alcoholic beverages may be available for purchase from the venues at these events. Please note: Rally participants are not allowed to serve alcoholic beverages from personal bottles in any public space at any FOG RALLY event. It is a contractual violation of FOCF’s agreement with the venue, as well as a violation of State Alcoholic Beverage Control licensing laws, for anyone other than the venue’s staff to serve alcohol to guests.

iii. Sticker Requirements and Process

Yes. Each car participating in the FOG RALLY must have all Sponsor stickers attached; there are no exceptions and no other stickers are allowed. Sticker placement must follow the template provided. Cars not in compliance with the sticker guidelines may be disqualified from participating in the Rally and registration fees will not be refunded.

Stickering events take place mid to late August. We will have a minimum of three host venue sticker application locations: South Bay, San Francisco, and North Bay. Drivers will be asked to submit a first and second choice of location, date, and time slot (e.g., morning / afternoon) and all efforts are made to confirm each Driver’s first choice.

Drivers are expected to sticker their own cars using the sticker kit and template provided. Depending on the number of Sponsor stickers to be applied, the Ferrari model and the Driver’s experience, the stickering process may take up to two hours, or more. Our host venues often generously provide staff to assist and other Drivers may be willing to help, but they are not responsible for stickering your car and assume no liability.

Drivers will receive their stickers in a kit with instructions and template at their stickering event. Sticker kits will be shipped to Drivers not able to attend a sticker event.

The stickering event is an enjoyable and collaborative kick-off to the Rally, with many hands available to complete stickering on all the cars in the session. It is one of the first opportunities for Rally drivers to meet each other; renew old friendships and begin to make new ones. Typically, host venues provide refreshments and there will always be a FOCF Board Member or representative on hand to greet Drivers, answer questions and be of assistance.

In this case, there are two options: 1) Drivers can sticker their own car; or 2) Drivers may make an independent arrangement to have one of the designated host venues sticker his/her car. In either case, Drivers are responsible for ensuring the proper sticker placement following the provided template.

Drivers can remove the stickers from their cars on the last day of the Rally or anytime thereafter. We encourage Drivers to not leave stickers on their car for an extended period of time. Instructions for removing stickers will be provided in the sticker kit and/or in a separate mailing after the Rally.

iv. Refunds, Cancellation and Insurance

Registration fees are non-refundable. However, Drivers who cancel before August 31 are eligible to have their registration fee converted to a tax-deductible donation to FOCF, adjusted for tangible value received, upon receipt of a written request on or before August 31, 2023. Drivers are responsible for cancelling their own hotel reservations and any associated fees.

Insurance coverage is not provided. However, Allianz Travel Insurance Company does offer trip cancellation and trip interruption insurance on an individual basis. For additional information, terms and conditions and to purchase this insurance please contact Allianz Travel Insurance Company, 1-866-884-3556.

v. Sponsorships

We welcome Sponsors from all industries and business as well as  family and corporate foundations. For information, please email info@fogrally.com.

To become a Sponsor, please send an email expressing your interest to info@fogrally.com or contact a FOCF Board Member.

There is only one Presenting Sponsor. However, additional Sponsors may be recognized with exclusivity in a specific non-competing category on a case-by-case basis.

Sponsorship levels, fees and benefits are described in the Sponsor Document. To receive a Sponsor Document please email info@fogrally.com.

Sponsorship fees are tax deductible.

Sponsorship fees are not refundable once received.

Sponsorship fees are due by check or credit card payment no later than June 30th of the current rally year. However, in order to reserve an additional branding opportunity (i.e., host an event, provide Rally gear, sponsor the Rally video), Sponsorship fees must be received as soon as the commitment is confirmed by FOCF.

All Sponsors must submit a fully completed Sponsor Commitment Form which contains important information we require including: selected sponsorship level, additional sponsor benefits, total sponsorship donation, contact information, and method of payment. To receive a Sponsor Commitment Form please send an email to info@fogrally.com.

There are opportunities for Sponsors to brand / host Rally events (e.g., the Gala & Fundraiser, Day One Lunch, Day One Dinner, Day Two Dinner, Sunday Farewell Breakfast), produce the Rally video, and provide Rally attire and accessories. These branding opportunities are available on a first-come, first-served basis to the top-level Sponsors (i.e., Diamond, Titanium, Exclusive, Presenting) beginning with the Presenting Sponsor. At branded events, Sponsors receive enhanced exposure such as onsite banners with Sponsor logos, the opportunity to provide approved promotional gift items for guests, verbal acknowledgment by FOCF, and the opportunity to address guests. We are happy to work with our Sponsors to develop custom branding and brand exposure opportunities as well that best meet their objectives and budget.

Sponsors at all levels receive complimentary tickets to the Gala & Fundraiser. The number tickets is based on the Sponsor level. Refer to the Sponsor Document for details.

Complimentary registration is offered only to Presenting, Exclusive, and Titanium level Sponsors as a part of their customized benefits package. Hotel accommodations and expenses are not included.