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Due to the ongoing pandemic, we are closely monitoring all requirements and restrictions and are committed to following all pertinent guideline in place at the time of the 2021 FOG Rally in late September. While it’s impossible to foresee what the conditions will be like at that time, it is our intention to host the 2021 FOG Rally unless federal, state and/or county mandates and restrictions do not allow us to do so. We have also instituted a refund policy specific to these special circumstances.


The FOG Rally is an epic destination road rally and social event produced by the Ferrari Owners Charitable Foundation (FOCF), a 501 (c) (3) public benefit corporation. In 2021, the FOG Rally is celebrating a decade of making a difference in the lives of children by raising awareness and funds for Greater Bay Area non- profit organizations and charities.

The FOG Rally is NOT A RACE, and neither time nor speeds are factors. The FOG Rally is designed so that all participants have the time to enjoy the drive and scenery, show off the wonderful cars, and most of all, to arrive at the destinations safely and relaxed.

Drivers on the FOG Rally are expected to follow all applicable laws, without exception. In addition, Drivers are encouraged to practice proper road-etiquette and recognize they are representing FOCF, our Sponsors, and our Charity Partners while participating in all FOG Rally events.

These events make the FOG Rally a unique experience:

  • Launch Party
  • Curated drive from Bay Area to Santa Barbara
  • Two breakfasts, one lunch, and two dinners
  • Optional drive in Santa Barbara
  • Wrap Party (TBD)


Any person owning or leasing any Ferrari vehicle properly registered and insured may participate in the Rally. Family members and friends of the primary driver may participate as co-drivers. Non-Ferrari vehicles are prohibited from participating in the FOG Rally.

The FOG Rally is limited to fifty (50) cars.

Registration is on a first-come, first-served basis. Early Registration is April 1. to May 31. Regular Registration is June 1 to July 31. Late registration is considered on a case-by-case basis only and is subject to FOCF Board approval as well as incurring a $500 late fee. There are no exceptions.

  • Early Registration (April 1st – May 31st): Specially priced at $4,000 for 2 persons in one car; $2,900 for a solo driver
  • Regular Registration (June 1st – July 31st): $4,500 for 2 persons in one car; $3,150 for a solo driver
  • Late Registration: (Accepted on a case-by-case basis): $5,000 for 2 persons in one car; $3,400 for a solo driver
  • Extra passenger: $1,000

FOG Rally registration fee (2 persons in one car) and Driver-Only FOG Rally registration fee (1 person in one car) includes:

  • FOG Rally sticker kit
  • FOG Rally logo wear and credentials
  • Tickets to the Launch Party
  • Day One breakfast, lunch and dinner
  • Day Two dinner
  • Day Three breakfast
  • Wrap Party (TBD)

**Hotel accommodations and costs are not included, and are the responsibility of FOG Rally participants.**

Every Driver and every participant must sign the FOG Rally waiver in order to participate in the FOG Rally. There are no exceptions.

The FOG Rally is not weather dependent.

Each year the Rally Committee develops a carefully crafted route to ensure the maximum enjoyment of all participants. The destination of the Rally will be announced but the details of the route are not shared in advance. Drivers will receive a printed Driver’s Handbook with maps and detailed driving instructions at the Day One departure breakfast. It is the Driver’s responsibility to plan their route back to his/her home from the Rally destination.

There will be a support vehicle only on the Friday drive to the Rally destination. It will provide vehicle transport only to the nearest place of service.


The Ritz-Carlton Bacara, Santa Barbara is the destination hotel for the 2021 FOG Rally. It is a unique property which combines the appeal of this coastal city with the beauty of its natural surroundings. We have set aside a block of rooms for September 24th and 25th with special pricing for 2021 FOG Rally participants.

When you register you will receive information on how to make your hotel reservations. Room upgrades and additional nights are not included in the special pricing.

All participants must carry their luggage with them or make other arrangements. FOG Rally does not provide luggage service to Rally participants.


The Launch Party is the kick-off event of the FOG Rally. It is an exciting night dedicated to raising funds and awareness for our charity partners and appreciating those who have made the Rally possible. The event includes a spectator opportunity to view the splendid Rally Ferraris staged in their Sponsor livery while enjoying a wine and cocktail reception; a sumptuous 3-course dinner; recognition of our Sponsors; brief presentations by our Charity Partners; and unique fund-raising activities including a very spirited donation ‘special appeal’ to close the evening.

The Launch Party is a public event open to the FOCF Community. Rally drivers and participants and sponsors may also invite guests.

Tickets are $325 per person. Due to financial and contractual commitments by FOCF, Launch Party tickets are non-refundable. However, upon written request prior to the event, the cost of tickets purchased may be converted to a 100% tax-deductible donation to Ferrari Owners Charitable Foundation.

Discounts are not offered for Launch Party tickets or tables. The Launch Party event operates on a breakeven basis.

The Wrap Party is the culmination of the FOG Rally experience. It is an evening uniquely planned for celebration and giving, acknowledgement and anticipation. Typically, participants and Sponsors come together to share their Rally experiences, view Rally photos and Rally video, and the Rally Committee announces the dates and destination for the following year’s FOG Rally. This year, given the uncertainty created by the ongoing COVID pandemic we will need to confirm this event at a later date.

Either a limited or full bar is provided at the Launch Party, Day One and Day Two dinners, and at the Wrap Party. We do not host alcoholic beverages at Day One breakfast, lunch, or Day Three breakfast. Alcoholic beverages may be available for purchase at these events.

A WORD ABOUT ALCOHOL: FOG Rally participants are not allowed to serve or consume alcoholic beverages from personal bottles at any FOG Rally event. It is a contractual violation of FOCF’s agreement with the venue, as well as a violation of State Alcoholic Beverage Control licensing laws, for anyone other than the venue’s staff to serve alcohol to guests.

There is no dress code. Typically, cocktail attire and smart casual is recommended for the Launch Party. Participants are encouraged to be comfortable during the drives on Day One and Day Two; FOG Rally logo wear is encouraged on Day One. The Day One and Day Two dining events are typically more casual. If dining indoors or in a structured outdoor setting such as a hotel patio, typically cocktail attire or smart casual is appropriate. If dining outdoors in a more natural setting, comfortable layers and appropriate footwear are recommended. For the Wrap Party cocktail attire is appropriate.


Each FOG Rally car must have all Sponsor stickers attached; there are no exceptions. No other stickers are allowed. Sticker placement must follow the template provided by the Rally Committee. Cars not in compliance with the sticker guidelines may be disqualified from participating in the FOG Rally and registration fees will not be refunded.

Drivers are expected to sticker their own cars using the sticker kit provided. Depending on the number of Sponsor stickers to be applied, the Ferrari model and the Driver’s experience, the stickering process may take up to one hour and a half to two hours, or more. Our host venues often generously provide staff to assist, but they are not responsible for stickering your car and assume no liability.

Stickering events take place mid to late August. Each year our goal is to have a minimum of three host venue sticker application locations, one in the South Bay, one in San Francisco, and one in the North Bay. Drivers submit a first and second choice of location, date, and time slot (e.g. morning or afternoon) and all efforts are made to confirm each Driver’s first choice.

The stickering event is an enjoyable and collaborative kick-off to the FOG Rally, with many hands available to complete stickering on all cars in the session. It is one of the first opportunities for FOG Rally drivers to meet each other and participants to receive their Rally logo wear, credential badges, and sticker kit with instructions, stickering template, spray bottle and squeegee. An FOCF Board member will be on hand to greet and assist Drivers.

Your car must be recently washed. Your stickering kit will be waiting for you at your stickering event location.

In this case, there are two options: 1) Drivers can sticker their own car; or 2) Drivers may make an independent arrangement to have one of the designated host venues sticker his/her car. In either case, Drivers are responsible for ensuring the proper sticker placement following the template provided by the Rally Committee.


In past years registration fees have been non-refundable. However, due to the many unknowns surrounding the COVID-19 pandemic we are making the following exception for the 2021 FOG Rally:

  • April 1st to April 30th – Registration fees may be canceled for any reason, on or before April 30, 2021, for a full refund. Cancellation must be in writing, requesting that fees be refunded in full OR converted (in full or in part) to a tax- deductible donation to FOCF.
  • May 1st to September 22nd – Cancellations occurring between May 1 and September 22 are nonrefundable, but are eligible to be converted to a tax-deductible donation to FOCF, adjusted for tangible value received, upon receipt of a written request on or before September 22, 2021.

The FOG Rally does not provide any insurance coverage. However, Allianz Travel Insurance Company does offer trip cancellation and trip interruption insurance on an individual basis. For additional information, terms and conditions and to purchase this insurance please contact Allianz Travel Insurance Company, 1-866-884-3556. You may reference quote US07912235.

IF FOCF has to cancel the 2021 FOG Rally at any time due to federal, state and/or county mandates you can convert your registration to a tax-deductible donation to Ferrari Owners Charitable Foundation, adjusted for tangible value received. In this increasingly unlikely circumstance, you will be notified of the process.


We welcome Sponsors from all industries, family foundations, corporate foundations and individuals. Only our Presenting Sponsor is guaranteed exclusivity. Other Sponsors may be considered for exclusivity in their business category on a case-by-case basis.

Sponsorship levels, fees and benefits are described in the Sponsor Kit. To receive a Sponsor Kit please send an email to info@fogrally.com .

There are opportunities for Presenting, Titanium, Diamond and Platinum level Sponsors to add to their sponsorship additional benefits such as branding Rally events (i.e., the Launch Party, Day One Lunch, Day One Dinner, Day Two Dinner, Sunday Farewell Breakfast), the Rally video and additional Rally attire. These branding opportunities are offered by Sponsorship levels beginning with the Presenting Sponsor level on a first-come, first-served basis. We are happy to work with our Sponsors to develop custom branding opportunities as well.

At branded events, the Sponsor receives enhanced exposure through onsite banners with Sponsor logos, the opportunity to provide promotional gift items for guests, verbal acknowledgment by FOCF, and the opportunity to address guests at the event. Each event may have only one Sponsor.

All Sponsors must submit a fully completed Sponsor Commitment Form which contains important information we require from every Sponsor including, sponsorship level, additional sponsor benefits, total sponsorship donation, contact information, and method of payment.

Sponsorship fees are due by check or credit card payment no later than June 30th of the current rally year. However, in order to reserve an additional branding opportunity Sponsorship fees must be received as soon as the commitment is confirmed by FOCF.

Sponsorship fee refunds are not offered past May 1st of the current rally year due to financial and contractual commitments by FOCF.

Sponsors at all levels receive complimentary tickets to the Launch Party. The number of complimentary Launch Party tickets provided is based on the Sponsor level. Refer to the Sponsor Kit for details.

Complimentary FOG Rally Registration is provided only to Presenting and Titanium level Sponsors. This includes registration for one car with two occupants; hotel accommodations and expenses are not included.