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“We can not describe passion, we can only live it”  Enzo Ferrari

The FOG RALLY is much more than just a road rally. It is the flagship event of the Ferrari Owners Charitable Foundation (FOCF) and now in its twelfth year has become synonymous with community and camaraderie, excitement and opportunity, charity and giving back. Harnessing the passions for this brand and a cavalcade of Ferraris traveling across the state’s most iconic roads to its most famous landmarks, the Rally brings together over 120 participants and 30 sponsors each year to raise funds to help make a difference in the lives of children. To-date, FOCF has donated over $2.6M to organizations in the Greater Bay Area and Northern California.

FOG RALLY 2024 – a special event limited to only 30 Ferraris this year – will take place September 19 – 22.

This year’s event will bring like-minded enthusiasts together for an elevated experience of friendship, fine dining & unique activities which combine to create wonderful memories all while providing life changing opportunities for underprivileged children in our community.

It will begin with the Gala & Fundraiser in the Bay Area and then travel a carefully curated route designed to maximize the joy of driving a Ferrari with the backdrop of some of the state’s most iconic scenery to The Ritz-Carlton, Lake Tahoe.

Nestled in the pristine beauty of the Sierra Nevada Mountain range, The Ritz-Carlton Lake Tahoe is newly renovated to provide a luxury experience like no other. Featuring mountain concierge services, slope-side spa, world-class dining and impeccable service, this resort is the region’s premier mountain retreat.

The Rally will again jointly benefit: Make-A-Wish Greater Bay Area, marking the tenth consecutive year of our charity partnership and celebrating the 40th anniversary of this chapter; and, FOCF’s Fund for Kids which provides grants to local nonprofits directly helping under-served children and at-risk youth and their families. For more information, see BENEFICIARIES.

Over the past twelve years approximately 535 drivers have driven 535,000 miles, travelling to Los Angeles, Santa Barbara, Yosemite, Lake Tahoe and Mendocino. The Rally is an opportunity to enjoy your car on some of the most iconic ‘Ferrari-friendly’ roads in California and share memorable and fun events with like-minded Ferrari enthusiasts. But most importantly – and what sets this event apart from others – is that by participating you are helping to make a difference in the lives of children in our community.

Ferrari Silicon Valley is the Presenting Sponsor for the Rally for the 11th consecutive year. Since 2005 Ferrari Silicon Valley has proudly served Redwood City and nearby communities. Founded on the firm belief in delivering a purchasing experience that exceeds clients’ expectations, they are committed to offering a ‘one-of-a-kind ownership journey’ with exceptional service in a friendly and relaxed atmosphere. And through their continuing support, they demonstrate their commitment to being a positive force in the communities they serve.

All sponsors regardless of their sponsorship level have their logo displayed on all Rally Ferraris, resulting in a truly stunning Rally livery,  as well as receive other benefits.  Sponsorship fees are tax deductible adjusted for tangible value received; consult your tax professional for specific advice.  For more information about sponsoring, sponsor benefits and how to become a Sponsor, see SPONSORS

Registration opens on April 1. Registration is on a first-come, first-served basis. Once we reach 30 registrations, interested Drivers will be placed on a waiting list.

Registration Fees:

  • $6,750 for two (2) persons in one car in one room allocated from our hotel block*
  • $5,250 for a solo driver in one room allocated from our hotel block*

Registration fees are tax-deductible adjusted for tangible value received; consult your tax professional for specific advice

* Hotel accommodations and costs are not included and are the responsibility of FOG RALLY registered Drivers. Rooms for additional passengers/guests or co-drivers are not included in our hotel block and reservations must be made separately with the hotel.

Registration fees include these items and more: special events like the Gala & Fundraiser, and Sponsor invitation-only parties; gourmet dinners with full bar and fine wines; selected Rally meals; Rally gear and materials; Rallista App for step-by-step directions; special activities like the Sticker Parties, Ferrari Test Drives, social events exploring Lake Tahoe; and, a support vehicle. For a comprehensive list, please see FREQUENTLY ASKED QUESTIONS/FAQs .


  • May – August: Special Events & Sticker Parties (i.e., stickering events, Sponsor events, invitation-only parties) / Location and dates TBD
  • Thursday, September 19: Gala & Fundraiser in the Bay Area
  • Friday, September 20: Depart from Bay Area and drive to The Ritz-Carlton, Lake Tahoe, starting with Launch Breakfast and including Rally Lunch en route
  • Friday, September 20: Cocktail reception and Dinner at The Ritz-Carlton, Lake Tahoe
  • Saturday, September 21: Special Events at The Ritz-Carlton, Lake Tahoe (i.e., morning drive, Ferrari test drives, social activity and more)
  • Saturday, September 21: Cocktail reception, Dinner & Party/ Celebration at The Ritz-Carlton, Lake Tahoe
  • Sunday September 22: Farewell Breakfast at The Ritz-Carlton, Lake Tahoe


For more information, see FREQUENTLY ASKED QUESTIONS (FAQS)

"The fact is I don't drive just to get from A to B. I enjoy feeling the car's reactions, becoming part of it." Enzo Ferrari

The annual FOG RALLY is organized by the Ferrari Owners Charitable Foundation (FOCF), a 501 (c)(3) public benefit corporation. FOCF was founded in 2011 to harness the broad interest in and passion for Ferrari automobiles to make a difference for children and families in the Greater Bay Area and Northern California. As a result, FOCF has donated over $2.8M to these organizations: Bay Area Crisis Nursery; Blue Planet Network; Collective Impact (formerly Opportunity Impact); East Palo Alto Kids Foundation; East Palo Alto Tennis and Tutoring; Edgewood Center for Children and Families; htmelle; Larkin Street Youth Services; LifeMoves; Make-A-Wish, Greater Bay Area; Make-A-Wish, Northeastern & Central California and Northern Nevada; Make-A-Wish Tri-Counties; Napa Valley New Deal; Project Night Night; SideBySide; Stanislaus Youth Navigation Center/Hutton House. To learn more, please visitfocfcharity.org